Introduction
At Aurevella, we value the trust you place in us and are committed to protecting your personal information. Maintaining the confidentiality, integrity, and security of customer data is fundamental to our business practices. This Privacy Policy explains how Aurevella (“Company”, “we”, “our”, or “us”) collects, uses, processes, stores, and protects personal information when you visit our website, purchase our products, or interact with our services.
By accessing or using our website and services, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy.
About Aurevella
Aurevella is a premium fine jewellery brand specialising in ethically crafted lab-grown diamond jewellery. Our commitment to transparency and responsibility extends beyond our products to the way we manage and safeguard personal information entrusted to us by our customers.
Information We Collect
When you interact with Aurevella, we may collect personal information such as your name, contact details, billing and shipping addresses, and transaction-related information necessary to process your orders. We may also collect information related to your preferences, wishlists, browsing activity, and interactions with our communications to enhance your shopping experience. Additionally, certain technical information including IP address, device details, cookies, and analytics data may be collected automatically to ensure website functionality, performance, and security. Any information voluntarily shared with us through feedback, reviews, inquiries, or customer support communications may also be retained.
Use of Information
The information collected by Aurevella is used to process and fulfil orders, manage deliveries, provide customer support, and communicate important updates related to your purchases. We may also use your information to personalise your experience, recommend products, share promotional offers, conduct internal analysis, improve our services, prevent fraudulent activity, and comply with applicable legal and regulatory obligations.
Legal Basis and Consent
Our processing of personal information is primarily based on your consent and the necessity to perform contractual obligations, such as fulfilling your orders. In certain cases, processing may be required to comply with legal requirements or to protect our legitimate business interests, including fraud prevention and platform security. You may withdraw your consent at any time; however, this may limit your access to certain features or services.
Sharing of Information
Aurevella does not sell, rent, or trade your personal information. We may share your data only with trusted third-party service providers such as payment processors, logistics partners, technology providers, and customer support platforms strictly for business operations and service fulfilment. Information may also be disclosed where required by law or in the event of a merger, acquisition, or business restructuring. All such sharing is subject to appropriate confidentiality and data protection obligations.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, comply with legal and regulatory requirements, and resolve disputes. Once the data is no longer required, it is securely deleted or anonymised in accordance with applicable laws.
Data Security
Aurevella implements appropriate technical and organisational safeguards, including encryption, access controls, secure servers, and periodic security assessments, to protect personal information from unauthorised access, loss, misuse, or alteration. While we take reasonable steps to protect your data, no method of transmission or storage is entirely secure.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance user experience, analyse website performance, and deliver relevant content. Cookies do not store sensitive personal information and are not used for unauthorised external purposes. You may manage or disable cookies through your browser settings, though some features of the website may be affected.
Your Rights
Subject to applicable laws, you have the right to access the personal information we hold about you, request correction of inaccurate or incomplete data, withdraw consent, request deletion of your personal information, and opt out of marketing communications. Requests may be subject to identity verification and legal limitations.
Children’s Privacy
Aurevella does not knowingly collect personal information from individuals under the age of 18. If we become aware that personal data of a minor has been collected inadvertently, we will take appropriate steps to delete such information upon notification.
Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, business operations, or legal requirements. Any updates will be posted on our website, and continued use of our services constitutes acceptance of the revised Policy.
Limitation of Liability
To the fullest extent permitted by law, Aurevella shall not be liable for any loss or damage arising from unauthorised access to or misuse of personal information beyond our reasonable control, unless such loss results from our gross negligence or wilful misconduct.
Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, you may contact us at:
Aurevella
Email: aurevellajewels@gmail.com
By using our website or services, you signify your agreement to the terms of this Privacy Policy. Aurevella reserves the right, at its sole discretion, to modify, amend, or update this Policy at any time without prior notice.